02. B
Formulate Strategic Vision
Whether a product is nearing commercialization or is currently on the market, Codori-Hurff & Associates collaborates with our clients to formulate the strategic vision necessary for an effective launch and for continued success in the market.
- Brand Planning: Codori-Hurff & Associates works with our clients to establish a brand plan identifying the key issues and opportunities that may impact a brand’s success and developing a road map to maximize the opportunities and overcome the obstacles.
- Product Positioning & Messaging: Codori-Hurff & Associates helps drive the development of product positioning to ensure that a product is meaningfully differentiated within a market. Moreover, Codori-Hurff & Associates collaborates with our clients to formalize key messages to ensure that all brand communication is consistent and supportive of the positioning.
- Brand Identity (Logos, Taglines, Color): With the positioning at the core, Codori-Hurff & Associates can bring the brand alive by delivering exceptional creative services, including brand identity and creative concept development.